What’s the cost of one hour of downtime? For many business owners, the instinctive answer is “not much.” But peel back the layers and you’ll find a ripple effect that reaches far beyond a single missed sale or idle laptop. Lost revenue is just the tip of the iceberg. Downtime derails productivity, shakes customer confidence, and can damage your reputation in ways that take months—or even years—to repair.
Let’s talk numbers: According to Datto, 91% of SMBs say that downtime costs them over $300,000 per hour when factoring in lost productivity, data recovery, client churn, and reputational harm. And here’s the kicker—60% of small businesses that experience extended downtime close within six months. Downtime doesn’t just slow you down—it can take you out of the race entirely.
Beyond the financials, there’s a human cost. Your team is left scrambling, your clients are left wondering, and your leadership is forced into reactive mode instead of executing on strategy. That kind of chaos creates stress, burns out employees, and breaks trust with customers who expect reliability. In today’s business environment, where customer experience is king, you can’t afford to leave recovery to chance.
At Vintage IT Services, we’ve seen firsthand how businesses bounce back—or don’t—after a critical failure. Our clients rely on proactive monitoring that detects and mitigates risks before they escalate, a disaster recovery plan that’s tested and ready, and a 30-minute emergency response SLA that ensures you’re never left in the dark. We’re not just putting out fires—we’re preventing them from happening in the first place.
If your business can’t confidently answer the question, “What happens if we go down for an hour?”, then it’s time to rethink your IT strategy. Let’s build a plan that ensures you’re not only covered—but confidently resilient.
Contact us today to learn more.