In today’s digital world, your website is often the first interaction a potential client or partner has with your business. And while your services or products might be the reason they clicked, it’s your story that makes them stay. That’s where your ‘About Us’ page comes in – it’s not just a section on your site, it’s your chance to connect with people on a human level.
Why Your Story Matters
People do business with people. When someone visits your site, they want to know the heart behind the business – what drove you to start it, what challenges you set out to solve, and the passion that fuels your work. Telling your story creates a sense of trust and relatability, which is especially powerful when your audience includes other business owners who have their own stories to tell.
The ‘About Us’ page is your chance to say, “This is why we do what we do, and here’s how it helps you.”
Human Connection = Business Growth
Authenticity is key to building long-term relationships, especially in B2B. Sharing the why behind your business opens a window into your values and mission, which helps clients and partners see more than just a service provider – they see a person they can connect with. And in a world filled with choices, that human connection could be the deciding factor for someone to choose you.
Tips for Writing a Great ‘About Us’ Page:
- Start with Your Why: What problem are you solving? Why did you feel compelled to start this journey? Open with the mission behind your business.
- Tell a Short Story: Give a brief backstory. Whether it’s a spark of inspiration or a challenge that led to your idea, sharing your origin creates a personal connection.
- Show, Don’t Just Tell: Use real-life examples to illustrate your values and impact. Clients want to know how you’ve made a difference, not just what you do.
- Be Human: Avoid corporate jargon. Write as if you’re having a conversation. People appreciate authenticity, and a casual tone can go a long way.
- Invite Them Into Your Journey: Let visitors know that by working with you, they’re becoming part of something bigger – your business’s evolving story.
A Call to Action
Your ‘About Us’ page should leave people feeling like they’ve met the person behind the business, not just read a list of services. By sharing your story, you’re inviting them to connect with your journey – and that’s where real relationships start.
Make your story the reason they choose you.